|
Targeting
customers by text, email and, in particular, interactive voice messaging ensures a more cost-effective means to protecting consumers unlike the hit-and-miss
approach of press, TV and radio notices or direct
mail.
Through our partner CTL Europe, we can schedule and manage engineer appointments, issue
customer instructions and apologies as well as handle supportive
administration.
We will work
with you to ensure that your customers experience a professional and
effective service that upholds your brand values during this challenging
period. We can also manage the post-recall communication process with
customers to minimise any loss in reputation.
Key groups to reach include:
- Customers
- Retail outlets
- Online user groups and networks; company and partner websites
- Press including trade publications; radio and/or TV
- Professional institutions, research organisations
- Government or local authority departments
- Police and other emergency services
Like the SmartDesk BCM solution, the Product Recall service is low cost making it highly affordable to deploy. Its versatility also means it can be used for other communications, ensuring rapid ROI even if it is not called upon for product recall.
< Back
|
|
Recall success varies greatly, dependent on: |
| Cost of the item* |
| How risky the faulty
item is perceived to be |
|
Age and value of the
item |
| Media used to
highlight the recall |
|
Money spent effectively to alert consumers |
*Items costing less than £10 tend to achieve recall rates of less
than 10%, while the average rate for goods above that threshold
was 44% to 51%, rising slightly as the cost of the product
increases above 50".
(*Source: bbc.co.uk 20
February 2007) |
|